AI Google Ads analytics
for advertisers

AI-powered Google Ads analytics lets you ask questions about campaigns, keywords, Quality Score, and conversions in plain English and get a computed answer on demand, instead of building a new Looker Studio report or exporting data every time you have a new question.

Yes. Terno AI reads full reporting data through the official Google Ads API, including Quality Score, impression share, and every standard performance metric, at the campaign, ad group, and keyword level.

Yes. Terno AI connects through the official Google Ads API, and you control the scope: read-only for reporting, or with action permissions if you also want it to make changes. Either way, it deploys inside your own cloud or on-prem environment, only shares controlled metadata, never raw account data, with the underlying LLM, and access can be revoked at any time.

Yes. Beyond analytics, Terno AI can take action on your Google Ads account when you ask it to, including pausing or enabling campaigns, adjusting budgets, and updating bids, through the official Google Ads API. This is opt-in: you grant action permissions during setup, every change starts from an explicit request rather than running automatically in the background, and you can revoke access at any time.

Yes. This is one of the main reasons teams choose Terno AI over the native Google Ads dashboard: it can join Google Ads spend and conversion data with your CRM, warehouse, or database in a single query, so you can compute true pipeline attribution and blended CAC, not just platform-reported conversions.

Built-in reports and Looker Studio dashboards answer the questions they were built to answer. Terno AI answers a new question the moment you ask it, computed from a real query against your data, without a dashboard being pre-built for that specific question.

Yes. Terno AI can analyze every account under your Google Ads manager account together, whether you're comparing performance across clients, brands, or regions.

A generic chatbot generates text that sounds plausible. Terno AI generates and executes a real query against your actual Google Ads reporting data, so every number is computed, not guessed, and your account data is never exposed as raw values to the underlying LLM.

Connecting Google Ads is a one-click authorization, read-only by default, with the option to also grant action permissions. Most teams are asking their first question within minutes, since there's no tracking implementation or data migration required.

Yes. Agencies can ask a question once and get it answered across every client account under their manager account, instead of opening each account individually to check the same metric.

No. Terno AI answers the reporting and analysis questions instantly, but strategy decisions, like which levers to pull on bidding or budget, still benefit from a person who understands the account's history and business context.

Terno AI is built for on-demand questions rather than automated monitoring today, so anomalies are typically surfaced by asking Terno AI directly once something looks off, rather than through a standing alert.

Access can be revoked at any time from your Google Ads account settings or within Terno AI. Once revoked, Terno AI can no longer query that account's data.

Yes. You can ask how spend is pacing against monthly or campaign budgets at any point, rather than waiting for an end-of-month reconciliation to find out a campaign overspent or underspent.

Yes. Period-over-period comparisons, such as this month versus last month or this quarter versus the same quarter last year, are a standard part of what you can ask directly.

Yes. Device, geographic, and scheduling dimensions are all part of the standard Google Ads reporting data Terno AI can query, alongside campaign, ad group, and keyword-level breakdowns.

No. Terno AI can answer Google Ads questions directly from the API connection alone. A warehouse becomes useful once you want to join Google Ads data with other systems, like a CRM or a different ad platform, in the same query.

Yes. If an account has changed bidding strategy over time, such as moving from manual CPC to a Target ROAS strategy, Terno AI can compare performance across those periods to show what actually changed.

Yes. Responsive Search Ad asset performance, including which headlines and descriptions Google's own reporting marks as best or good performing, is part of the standard data Terno AI can query.