Can Terno send scheduled marketing reports?

Yes. Save an analysis as a reusable app, then schedule it daily, weekly, monthly, quarterly or yearly. Terno emails the results with Excel, CSV or chart attachments.

Does Terno work in Slack, Microsoft Teams, Claude and ChatGPT?

Yes. Mention Terno in Slack or Microsoft Teams and the answer arrives in the thread. Claude, ChatGPT and other MCP clients can connect to Terno too; ad platform access over MCP is currently in preview.

Does Terno work for agencies?

Yes. Terno supports Google Ads manager accounts, lets you choose which client accounts each connection can use, and can send each client a scheduled report.

Is my marketing data secure with Terno?

Terno only reads your data by default. Google Analytics, Search Console, YouTube, Meta Ads and Shopify connect with read-only permissions; Google Ads has no read-only permission, so Terno keeps changes off there until an admin enables them. Queries are limited to the accounts you choose, and SQLShield blocks anything other than read-only queries on databases. You can use Terno Cloud, the desktop app for Mac and Windows, or deploy it in your own AWS account.

How long does it take to set up Terno?

A few minutes. Sign in with Google, Meta or Salesforce, or connect your database, choose the accounts Terno may use, and start asking. You don't need a data warehouse or a pipeline.

Is there a free plan?

Yes. Terno has a free plan with included usage and no credit card required. Paid plans add more usage, collaboration and enterprise deployment options.

Ask your marketing data anything. Every answer shows its work.

Connect Google Ads, Meta, GA4, Salesforce and your database. Ask in plain English and get answers in minutes, not days.

Start free Book a demo

$20 in free credits
No credit card required
Read-only by default

Also works in

Slack
Teams
Claude
ChatGPT

Terno · Marketing analyst Sample data

Where are we wasting ad money right now?

Remembered: ROAS · conversion value ÷ spend
Querying Google AdsMeta Ads read-only, live data

Three campaigns burned $8.4K last month with ROAS under 1. Pausing them keeps 96% of your conversions.

Campaign	Spend	ROAS
Meta · Retargeting EU	$3.9K	0.6
Google · Generic “running shoes”	$2.7K	0.8
Google · Display remarketing	$1.8K	0.9

Pause the 2 Google Ads campaigns?

Computed from your accounts View code

If I had $10K more next month, where should it go?

Remembered: Budget rule · keep Meta retargeting under $2K a month
Querying Google AdsMeta AdsBigQuery read-only, live data

Put $7K into Google Search and $3K into Meta prospecting. At today's CAC that's about 210 extra customers. Retargeting is already at your $2K cap.

Google Search +$7K
Meta · Prospecting +$3K
Meta · Retargeting +$0K

Computed from your accounts View code

Which channel gets us new customers cheapest?

Remembered: New-customer CAC · ad spend ÷ first-time orders
Querying Google AdsMeta AdsBigQuery read-only, live data

Google Search, at $38 per new customer. That's 27% cheaper than Meta prospecting and less than half the cost of retargeting.

Google Search $38
Meta · Prospecting $52
Meta · Retargeting $91

Computed from your accounts View code

Why did organic traffic drop 18% last week?

Remembered: Organic session · GA4 session from organic search
Querying Google Analytics 4Search Console read-only, live data

One page explains most of it: /womens-trail-shoes slipped from position 3 to 9 for “trail running shoes women” and lost 2,100 clicks.

Previous weekLast week

Computed from your accounts View code

Ask about your campaigns…

Works with

Google Ads
Meta Ads
Google Analytics 4
Search Console
YouTube
Shopify
Salesforce
Snowflake
BigQuery
Databricks
PostgreSQL
MySQL
Oracle

The problem

Marketing questions shouldn't take a week.

The data is already in your ad accounts, analytics and store. Getting a straight answer out of it is the slow part.

Today

With Terno

How many purchases did we get last month?

389 purchases

Counted from your orders database, not platform estimates.

Orders database
Your definition
Code

Answered in 2 minutes View code

Platforms disagree

One number you can trust

Counted from your own orders and leads.
Questions wait days

Answers in minutes

Ask in chat. No exports, no tickets.
AI without your data

Answers you can verify

Your data and metrics, every step shown.

Sample data. Each ad platform counts the conversions it attributes to itself, so their totals rarely match. Terno counts purchases from your orders data and shows how.

How it works

From question to answer in minutes.

Terno works like an analyst on your team: it pulls the data, does the math and shows its work.

Terno AI

Acme Marketing P

What can I help with?

Explain the trend in the sales table

Regenerate Suggestions

Using Google Ads and Meta Ads, which campaigns wasted the most spend last month, and what should I pause? Analyse
Using Google Analytics, which landing pages lost the most conversions this month, and why? Analyse
Using Search Console, which queries dropped out of the top 10 last week? Analyse

What can I help with?

Explain the trend in the sales table

Regenerate Suggestions

Using Google Ads and Meta Ads, which campaigns wasted the most spend last month, and what should I pause? Analyse
Using Google Analytics, which landing pages lost the most conversions this month, and why? Analyse
Using Search Console, which queries dropped out of the top 10 last week? Analyse

Which campaigns wasted ad spend last month?

Terno AI

Hide thinking

Step 1: Pull last month's spend and conversion value from both ad platforms

Run Python Copy

from sandbox_helpers import list_datasources, get_today, data_query
from datetime import date, timedelta
import pandas as pd

ds = {d['name']: d['id'] for d in list_datasources()}
today = date.fromisoformat(get_today()['utc_date'])
end = today.replace(day=1) - timedelta(days=1)
rng = {'start': str(end.replace(day=1)), 'end': str(end)}

google = data_query(ds['Google Ads'], date_range=rng, fields=[
    'campaign.name', 'metrics.cost_micros', 'metrics.conversions_value'])
meta = data_query(ds['Meta Ads'], date_range=rng, fields=[
    'campaign_name', 'spend', 'purchase_roas'])

Observation

Google Ads: 14 campaigns · Meta Ads: 9 campaigns · Sep 1 – Sep 30

Step 2: Compare ROAS across both platforms

Run Python Copy

df = pd.concat([pd.DataFrame(google['rows']), pd.DataFrame(meta['rows'])])
waste = df[df['roas'] < 1].sort_values('spend', ascending=False)

Executing code...

Which campaigns wasted ad spend last month?

Terno AI

Show thinking

Final answer

Three campaigns spent $8,430 last month at a ROAS under 1. The two Google Ads campaigns brought only 4% of your conversions.

Campaign	Spend	ROAS
Meta · Retargeting EU	$3,940	0.6
Google · Generic “running shoes”	$2,710	0.8
Google · Display remarketing	$1,780	0.9
Google · Brand search	$1,210	6.4

Spend vs ROAS by campaign · spend_vs_roas.html

Memory updated Save as App Service

Which campaigns wasted ad spend last month?

Three campaigns spent $8,430 last month at a ROAS under 1. The two Google Ads campaigns brought only 4% of your conversions. Want me to pause them?

Run Python Copy

from sandbox_helpers import execute_action

for cid in ['21458930117', '21458930244']:
    execute_action(ds['Google Ads'], 'pause_campaign',
                   account='3456789012', params={'campaign_id': cid})

Terno AI

Done. Paused 2 campaigns in Google Ads: Generic “running shoes” and Display remarketing.

Google Ads Pause these 2 Google Ads campaigns?

1 Yes, pause both
2 Pause only Generic “running shoes”
3 No, keep them running

Waiting for your response…Ask a question about your data

App Services

Reusable analyses saved from your chats. Pick one, set its inputs and run it again.

Search apps

All apps Schedules

Wasted ad spend by campaign

Campaigns across Google Ads and Meta Ads with ROAS under a target, for a selected month.

Updated 28/10/2026

New-customer CAC by channel

Ad spend divided by first-time orders, by channel and month.

Scheduled Updated 27/10/2026

Back to schedules

New schedule

When

Weekly wasted-spend check 09:00 · America/New_York

DailyWeeklyMonthlyQuarterly

on Monday

To growth@acme.com cmo@acme.com

Weekly wasted-spend report

Attach output as

Excel .xlsx CSV .csv Charts .html

Create schedule Cancel

Summary

Next runs

Mon, Nov 2 · 9:00 AM
Mon, Nov 9 · 9:00 AM
Mon, Nov 16 · 9:00 AM

From Terno

Subject Weekly wasted-spend report

Schedule created. First email Monday at 9:00.

Add Data Connectors

AllDatasourcesConnectorsCustom MCPIntegrations Search connectors

Google Ads Authorize a Google account and expose Google Ads reporting and account tools to Terno AI. Connector

Google Analytics Authorize Google Analytics so Terno AI can inspect GA4 accounts, properties, dimensions… Connector

Google Search Console Authorize Google Search Console so Terno AI can query search analytics, sitemaps, and URL… Connector

Meta Ads Authorize Meta so Terno AI can report on campaign, ad set, and ad performance across… Connector

Salesforce Authorize a Salesforce org so Terno AI can read opportunities, leads, accounts, contacts… Connector

YouTube Authorize a Google account so Terno AI can report on YouTube channel and video… Connector

Google Ads accounts

Choose what the agent can do with each account. No access means the account is never queried. Read allows queries only. Read & write also allows changes such as pausing campaigns and updating budgets.

MConnected account marketing@acme.com Refresh accountsSet all to Read

Account Name	Account ID	Access
Acme Store · US Search	123-456-7890	No access Read Read & write
Acme Store · Shopping	234-567-8901	No access Read Read & write
Acme Store · Display	345-678-9012	No access Read Read & write

You're about to allow the agent to make changes on 1 account. The agent still confirms each change with you before applying it.

Manage connection 0 with access Save changes

Connect Google Ads and pick the accounts Terno can use.

Ask in plain English.

Watch it query your live data, step by step.

Get the answer as a table and chart you can check.

Approve a change before anything is applied.

Save the analysis as an app your team can rerun.

Email it to your team every Monday.

Connect Google Ads and pick the accounts Terno can use.

Sample data. Screens from the Terno app.

What marketers ask

Questions your dashboards can't answer.

Ask the way you'd ask an analyst. Terno figures out which accounts, reports and dates it needs.

Find wasted spend and move budget to what works, across Google and Meta at once.

Google Ads analytics

Act on the answer

From insight to change, without leaving the chat.

An answer is only useful once something happens. Fix it, send it, share it or save it, right where you asked.

Terno · Google Ads Sample data

Stop the search terms that keep wasting money.

4 search terms spent $1,240 last month with no conversions. I can add them as exact-match negatives to Generic · Running shoes.

Proposed change Waiting for approval

Add negative “free running shoes”	$412 wasted
Add negative “running shoes repair”	$356 wasted
Add negative “shoe size chart”	$288 wasted
Add negative “running shoes jobs”	$184 wasted

Inbox Sample data

Weekly wasted-spend report

From: Terno
To: growth@acme.com, cmo@acme.com

Good morning. This week, 3 campaigns spent $8,430 at a ROAS under 1. The full table and chart are attached.

wasted_spend.xlsx spend_vs_roas.html

Every Monday · 9:00 AM · America/New_York · Next: Mon, Nov 2

App Services Sample data

Wasted ad spend by campaignSaved from a chat · Shared with Acme Marketing

Inputs

MonthOctober 2026 ROAS target1.0

Run

Same logic every run: 3 campaigns found for October.

Connectors

Your ads, analytics and revenue. In one question.

Terno reads from the source when you ask, so one answer can combine Google Ads spend, Salesforce deals and your own warehouse. No pipeline, no copies.

Advertising: Google Ads Meta Ads
Analytics & SEO: GA4 Search Console YouTube
CRM & store: Salesforce Shopify
Warehouses: Snowflake BigQuery Databricks PostgreSQL MySQL Oracle CSV
Ask from: Web Desktop Slack Teams Claude ChatGPT
Coming soon: LinkedIn Ads · HubSpot · Amazon Ads · Instagram · Google Sheets

See all connectors

One day at one marketing team

Five people, five questions, one analyst.

Each of them works somewhere different. Here is how each one got an answer.

Performance marketing · Slack

The first question of the day starts in a chat.

The paid media lead doesn't open another dashboard. They ask in the team channel, and the answer arrives in the thread where everyone can see it.

Slack Microsoft Teams

# paid-media 2 replies

Paid media lead 8:47

@terno which campaigns went over their daily budget yesterday?

Terno 8:47

3 campaigns overspent by $640 combined. Brand search accounts for almost half.

Google · Brand search +$310
Meta · Prospecting US +$210
Google · Shopping +$120

Google Ads · Meta Ads · View code · Open in Terno

Head of growth · Web app

The head of growth needs CAC before the board call.

They ask Terno in the browser for new-customer CAC by channel over six months. Terno combines Google Ads and Meta spend with first-time orders from the company database, shows the code, and the chat is shared with the team.

Start free

app.terno.ai

New-customer CAC by channel, last 6 months?

spend = ads.groupby(["month", "channel"]).cost.sum()
new = orders[orders.first_order].groupby("month").size()
cac = spend / new

Google Ads Meta Ads shared with Growth · 4

Agency account manager · Email report

The client report builds itself before the client call.

The weekly client report was saved as a reusable app once and scheduled for Mondays at 9. Terno reruns it on fresh Google Ads and Meta data and emails the numbers with an Excel file attached.

Automate reporting

Weekly performance · Acme Co

From Terno · Monday 9:00

Spend

$12.4K

+6% vs last week

Conversions

312

+11% vs last week

CPA

$39.70

−4% vs last week

Conversions are up on Meta prospecting; Google CPA fell after last week's negative keywords.

acme-weekly-report.xlsx

IT & Security · Your AWS

Before connecting the warehouse, security asks where the data goes.

IT launches the Terno AMI on an EC2 server in the company's own AWS account, next to the existing databases. The databases, IAM roles and access rules stay in the account; the only call that leaves it goes to the LLM API.

AWS setup guide Talk to us

Your team in the browser

HTTPS

Your AWS account · VPC

Terno web app

EC2 · Terno AMI

read-only SQL

Your databases

RDS, Postgres, MySQL…

Databases, IAM roles and access rules stay here.

LLM calls only

LLM API outside the account

Marketing ops · Claude

At the end of the day, the same answers inside Claude.

Marketing ops lives in Claude. With Terno connected over MCP, they ask there and Claude pulls the numbers through Terno, with the same accounts and access rules as everyone else.

Connect your AI agent Building your own agent? TernoDBI

Claude Ad platforms over MCP: preview

How is this week's Google and Meta spend tracking against plan?

Terno queried Google Ads Meta Ads

You've spent $18.2K of a $24K weekly plan with two days left, about 4% ahead of pace. Meta is running hot; Google is on plan.

Use cases

See what teams ask Terno.

Real analyses on real datasets. Open any of them to see the questions, the code Terno ran and the answers it returned.

Trust

Safe for your ad budget. Ready for your security review.

You always know what Terno read, how it computed the answer, and what it changed.

Security

Read-only by default

Analytics, Search Console, YouTube and Meta Ads connect read-only. Google Ads changes stay off until an admin allows them on an account, and each one waits for your approval.

SQLShield blocks unsafe queries

On your databases, every query is checked before it runs. Only read-only queries get through.

Row-level access on your data

Set a rule once, like “Priya sees only her department,” and it applies to every question she asks.

Accuracy

Computed, not generated

Terno writes SQL or Python and runs it on your data. Every number comes from that code, and you can open it.

Remembers your definitions

Tell Terno once how your team counts CAC or a conversion. It's saved for your organisation and used in later answers.

The same answer every time

Save an analysis as an app, so every team reruns the same logic on fresh data.

For your security team

Read the security details →

Your data is not used to train AI models.
Connector tokens and credentials are encrypted at rest.
Every change is logged with who approved it, and every question stays in chat history.
Use Terno Cloud, the desktop app for Mac and Windows, or deploy it in your own AWS account.

Dashboards, chatbots, spreadsheets, or Terno?

Reporting tools move data into dashboards. AI chatbots reason well but can't see your accounts. Terno does the analysis on your live data and shows its work.

Capability	Dashboards Connectors and BI	ChatGPT / Claude On their own	Spreadsheets Exports
Answers a brand-new question in plain English	Only pre-built views		–
Reads live data from your ad accounts		Can't see them	Manual export
Combines ads with your store, CRM or warehouse in one answer	Needs a pipeline	–	By hand
Shows the sources and code behind every number	Some tools	–	Formulas only
Nothing to build before the first answer	Setup and modelling		Manual every time
Makes Google Ads changes, after you approve	Some tools	–	–

Terno also answers in Slack, Microsoft Teams, Claude and ChatGPT.

Pricing

Simple, transparent pricing.

Every plan includes the core AI analytics, with no hidden fees. Everyone gets $20 in free credits on signup, with $10 renewed daily. You only pay when you need more.

Starter

For individuals and small teams trying Terno out.

Free / $20 in credits

Start free

Unlimited organizations
Unlimited database connections
Core analytics & AI workflows
Basic logs & support
$20 free credits on signup
$10 daily credit renewal

Need collaboration, detailed logs, or more monthly token credits? Choose Professional.

Professional

For growing teams with advanced data science needs.

$39 / month

Buy now

Everything in Starter
Monthly token credits included
Detailed logs & observability
Shared chats & collaboration
Priority email support

Designed for teams running analytics in production.

Enterprise

For large organizations with complex requirements.

From $199 / month

Contact sales

Everything in Professional
Dedicated infrastructure & deployment
On-premise & private cloud support
Custom integrations & configurations
24/7 support with custom SLA

Built for scale, security, and compliance-driven environments.

FAQ

Frequently asked questions.

Quick answers about data sources, accuracy, security and pricing.

What is Terno AI?

Terno AI is an AI marketing analyst. It connects to Google Ads, Meta Ads, Google Analytics 4, Google Search Console, YouTube, Shopify, Salesforce and SQL warehouses such as Snowflake and BigQuery, answers marketing questions in plain English, and shows the data and code behind every number.

Which marketing platforms does Terno connect to?

Terno connects to Google Ads, Meta Ads (Facebook and Instagram ads), Google Analytics 4, Google Search Console, YouTube, Shopify and Salesforce, plus Snowflake, BigQuery, Databricks, PostgreSQL, MySQL, Oracle and CSV files. LinkedIn Ads, HubSpot, Amazon Ads, Instagram and Google Sheets are coming soon.

How is Terno different from Supermetrics or Funnel?

Supermetrics and Funnel are best known for moving marketing data into dashboards, spreadsheets and warehouses. Terno starts from the question instead: connect your accounts, ask in plain English, and Terno pulls the data, does the analysis and shows its work. There is no destination or pipeline to set up first, and one answer can combine ad data with your own database.

How is Terno different from asking ChatGPT or Claude?

On their own, ChatGPT and Claude can't see your ad accounts, so they can only work with what you paste in. Terno reads live data from your connected accounts, computes the answer by running code, shows the sources it used, and remembers your team's metric definitions. You can also use Terno from inside Claude and ChatGPT over MCP.

How do I know Terno's numbers are right?

Every answer is computed by running code against your data, not written from the model's memory. Each answer shows which accounts and date ranges it used and the code that produced it, so you or an analyst can check it before acting.

Can Terno make changes to my ad campaigns?

Yes, in Google Ads, and only with your approval. Terno can pause campaigns, change budgets and bidding, add keywords and negative keywords, and create ads. Changes are off by default, an admin enables them per ad account, and Terno asks for confirmation before each one. All other sources are read-only.

Contact

Talk to our team.

Have a question, need a demo, or want help with onboarding or pricing? Send us a message and we'll get back to you shortly.

reachus@terno.ai

Phone

+1 (412) 568-3901

Address

9450 SW Gemini Dr, PMB 90168, Beaverton, Oregon 97008-7105, United States

Ask your first marketing question in minutes.

Terno is the AI marketing analyst that answers from your live Google Ads, Meta Ads, GA4, Salesforce and database data, and shows its work. Free to start, no card required.

Start free Book a demo

Ask your marketing data anything. Every answer shows its work.

Marketing questions shouldn't take a week.

From question to answer in minutes.

Questions your dashboards can't answer.

From insight to change, without leaving the chat.

Your ads, analytics and revenue. In one question.

Five people, five questions, one analyst.

The first question of the day starts in a chat.

The head of growth needs CAC before the board call.

The client report builds itself before the client call.

Before connecting the warehouse, security asks where the data goes.

At the end of the day, the same answers inside Claude.

See what teams ask Terno.

Segment customers for smarter campaigns

Score customer health and spot who's at risk

Find the right price and discount

Do discounts change what customers say?

Which listing content drives engagement

Read customer sentiment from reviews

Improve inventory with demand signals

Find underperforming outlets before revenue drops

Spot seller monopolies by category

Build a product recommendation system

The cocoa market, unwrapped

Social media public opinion

Cracking the code of student success

Age vs performance in FIFA data

Heart strain by age and sex

Safe for your ad budget. Ready for your security review.

Read-only by default

SQLShield blocks unsafe queries

Row-level access on your data

Computed, not generated

Remembers your definitions

The same answer every time

Dashboards, chatbots, spreadsheets, or Terno?

Simple, transparent pricing.

Starter

Professional

Enterprise

Frequently asked questions.

What is Terno AI?

Which marketing platforms does Terno connect to?

How is Terno different from Supermetrics or Funnel?

How is Terno different from asking ChatGPT or Claude?

How do I know Terno's numbers are right?

Can Terno make changes to my ad campaigns?

Can Terno send scheduled marketing reports?

Does Terno work in Slack, Microsoft Teams, Claude and ChatGPT?

Does Terno work for agencies?

Is my marketing data secure with Terno?

How long does it take to set up Terno?

Is there a free plan?

Talk to our team.

Ask your first marketing question in minutes.