Read-only by default
Google Ads changes are off until allowed, and each needs your approval.
Your digital marketing copilot for reporting, budget planning, attribution, campaign fixes and forecasting.
Marketing intelligence at your fingertips. Ask in plain English and see every step behind the answer.
- $20 in free credits
- No credit card required
- Read-only by default
Also works in
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Slack -
Teams -
Claude -
ChatGPT
Terno · Marketing copilot Sample data
Where are we wasting ad money right now?
- Remembered: ROAS · conversion value ÷ spend
- Querying Google AdsMeta Ads read-only, live data
Three campaigns burned $8.4K last month with ROAS under 1. Pausing them keeps 96% of your conversions.
| Campaign | Spend | ROAS |
|---|---|---|
| Meta · Retargeting EU | $3.9K | 0.6 |
| Google · Generic “running shoes” | $2.7K | 0.8 |
| Google · Display remarketing | $1.8K | 0.9 |
Pause the 2 Google Ads campaigns?
Paused 2 Google Ads campaigns · sample data
Nothing changed. Terno never edits a campaign without your approval.
Computed from your accounts View code
If I had $10K more next month, where should it go?
- Remembered: Budget rule · keep Meta retargeting under $2K a month
- Querying Google AdsMeta AdsBigQuery read-only, live data
Put $7K into Google Search and $3K into Meta prospecting. At today's CAC that's about 210 extra customers. Retargeting is already at your $2K cap.
- Google Search +$7K
- Meta · Prospecting +$3K
- Meta · Retargeting +$0K
Add $7K to the Google Search budget?
Added $7K to the Google Search budget · sample data
Nothing changed. Terno never edits a campaign without your approval.
Computed from your accounts View code
Why did organic traffic drop 18% last week?
- Remembered: Organic session · GA4 session from organic search
- Querying Google Analytics 4Search Console read-only, live data
One page explains most of it: /womens-trail-shoes slipped from position 3 to 9 for “trail running shoes women” and lost 2,100 clicks.
Previous weekLast week
Computed from your accounts View code
Connects to
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Google Ads -
Meta Ads -
Google Analytics 4 -
Search Console -
YouTube -
Shopify -
Salesforce -
Snowflake -
BigQuery -
Databricks -
PostgreSQL -
MySQL -
Oracle
The problem
Marketing questions shouldn't take a week.
The answer is in your data. Getting it out is the slow part.
Today: Google Ads, Meta Ads and GA4 report 412, 538 and 361 purchases, a data request has been waiting since Monday, and a chatbot can't see your accounts.
How many purchases did we get last month?
389 purchases
Counted from your orders database, not platform estimates.
- Orders database
- Your definition
- Code
Answered in 2 minutes View code
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Platforms disagree
One number you can trust
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Questions wait days
Answers in minutes
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AI without your data
Answers you can verify
Sample data. Each ad platform credits conversions to itself, so their totals rarely match.
How it works
From question to answer in minutes.
Connect Google Ads and pick the accounts Terno can use.
A walkthrough of Terno with sample data: add the Google Ads connector and choose read or write access per account; ask which campaigns wasted ad spend; Terno runs Python that queries Google Ads and Meta Ads and shows each step; it answers with a table and chart; you approve pausing two Google Ads campaigns and Terno applies it; then you save the analysis as an app and schedule it to be emailed every Monday.
Sample data. Screens from the Terno app.
What marketers ask
Questions your dashboards can't answer.
Find wasted spend and move budget to what works, across Google and Meta at once.
Google Ads analyticsGet the weekly numbers without waiting for a deck, and know where each one came from.
Tie ad spend to real orders and customers, not just platform-reported conversions.
See which pages and queries are rising or slipping, and what each one is worth.
Search Console analyticsWork across every client account you manage, and send each client their report on schedule.
Join ad platform data with your own warehouse in one question, without building a pipeline.
Act on the answer
From insight to change, without leaving the chat.
Terno · Google Ads Sample data Stop the search terms that keep wasting money.
4 search terms spent $1,240 last month with no conversions. I can add them as exact-match negatives to Generic · Running shoes.
Proposed change Waiting for approval Applied Not applied
| Add negative “free running shoes” | $412 wasted |
| Add negative “running shoes repair” | $356 wasted |
| Add negative “shoe size chart” | $288 wasted |
| Add negative “running shoes jobs” | $184 wasted |
Applied: 4 negatives added to Generic · Running shoes. Logged.
Nothing changed. Terno never edits a campaign without your approval.
Inbox Sample data
Weekly wasted-spend report
- From
- Terno
- To
- growth@acme.com, cmo@acme.com
Good morning. This week, 3 campaigns spent $8,430 at a ROAS under 1. The full table and chart are attached.
wasted_spend.xlsx spend_vs_roas.html
Every Monday · 9:00 AM · America/New_York · Next: Mon, Nov 2
#growth Sample data Share Chat
app.terno.ai/share/wasted-spend-oct Copy
P
Priya 9:12
@Terno which campaigns wasted spend last week?
Terno APP 9:12
3 campaigns spent $8,430 at a ROAS under 1. Biggest: Meta · Retargeting EU ($3,940, ROAS 0.6).
View in Terno App Services Sample data
Wasted ad spend by campaignSaved from a chat · Shared with Acme Marketing
Inputs
Same logic every run: 3 campaigns found for October.
Connectors
Your ads, analytics and revenue. In one question.
One answer can combine Google Ads, Salesforce and your warehouse. No pipeline.
- Advertising
- Google Ads Meta Ads
- Analytics & SEO
- GA4 Search Console YouTube
- CRM & store
- Salesforce Shopify
- Warehouses
- Snowflake BigQuery Databricks PostgreSQL MySQL Oracle CSV
- Coming soon
- LinkedIn Ads · HubSpot · Amazon Ads · Instagram · Google Sheets
One day at one marketing team
Six people, six questions, one analyst.
Each of them works somewhere different. Here is how each one got an answer.
Performance marketing · Slack
The first question of the day starts in a chat.
The paid media lead doesn't open another dashboard. They ask in the team channel, and the answer arrives in the thread where everyone can see it.
# paid-media 2 replies PM
Paid media lead 8:47
@terno which campaigns went over their daily budget yesterday?
T
Terno 8:47
3 campaigns overspent by $640 combined. Brand search accounts for almost half.
- Google · Brand search +$310
- Meta · Prospecting US +$210
- Google · Shopping +$120
Google Ads · Meta Ads · View code · Open in Terno
Head of growth · Web app
The head of growth needs CAC before the board call.
They ask Terno in the browser for new-customer CAC by channel over six months. Terno combines Google Ads and Meta spend with first-time orders from the company database, shows the code, and the chat is shared with the team.
app.terno.ai
New-customer CAC by channel, last 6 months?
spend = ads.groupby(["month", "channel"]).cost.sum() new = orders[orders.first_order].groupby("month").size() cac = spend / new
Google Ads Meta Ads shared with Growth · 4
Marketing analyst · Terno Desktop
The customer export can't go to the cloud.
The analyst opens the CSV in Terno Desktop on their laptop. Terno works through it in a full Python workspace, and the file never gets uploaded.
Terno Desktop On this laptop
customers_q3.csv · 37,530 rows · not uploaded
Which customer segments grew fastest this quarter?
Repeat buyers grew fastest, up 18% on last quarter.
| Segment | Customers | vs Q2 |
|---|---|---|
| Repeat buyers | 12,480 | +18% |
| First-time buyers | 21,930 | +9% |
| Win-back | 3,120 | +6% |
Python · View code · Saved as a reusable query
Agency account manager · Email report
The client report builds itself before the client call.
The weekly client report was saved as a reusable app once and scheduled for Mondays at 9. Terno reruns it on fresh Google Ads and Meta data and emails the numbers with an Excel file attached.
Weekly performance · Acme Co
From Terno · Monday 9:00
Spend
$12.4K
+6% vs last week
Conversions
312
+11% vs last week
CPA
$39.70
−4% vs last week
Conversions are up on Meta prospecting; Google CPA fell after last week's negative keywords.
acme-weekly-report.xlsxIT & Security · Your AWS
Before connecting the warehouse, security asks where the data goes.
IT launches the Terno AMI on an EC2 server in the company's own AWS account, next to the existing databases. The databases, IAM roles and access rules stay in the account; the only call that leaves it goes to the LLM API.
Your team in the browser
HTTPS
Your AWS account · VPC
Terno web app
EC2 · Terno AMI
read-only SQL
Your databases
RDS, Postgres, MySQL…
Databases, IAM roles and access rules stay here.
LLM calls only
LLM API outside the account
Marketing ops · Claude
At the end of the day, the same answers inside Claude.
Marketing ops lives in Claude. With Terno connected over MCP, they ask there and Claude pulls the numbers through Terno, with the same accounts and access rules as everyone else.
Claude Ad platforms over MCP: preview How is this week's Google and Meta spend tracking against plan?
Terno
queried
Google Ads Meta Ads
You've spent $18.2K of a $24K weekly plan with two days left, about 4% ahead of pace. Meta is running hot; Google is on plan.
Use cases
See what teams ask Terno.
Real analyses on real datasets. Open any of them to see the questions, the code Terno ran and the answers it returned.
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Segment customers for smarter campaigns
Groups customers into high spenders, loyal, new and bargain hunters from sales orders, then shows which segment holds the revenue and which to activate next.
View analysis -
Score customer health and spot who's at risk
Ranks warning signs like low ratings, falling spend and fewer purchases, builds a 0–100 health score, and lists the customers to win back first.
View analysis -
Find the right price and discount
Compares pricing, discounts and reviews across 1,000 products to suggest where to hold price and where a promotion would pay off.
View analysis -
Do discounts change what customers say?
Measures how discount depth relates to ratings and review volume, to see whether deeper discounts buy better feedback.
View analysis -
Which listing content drives engagement
Correlates image count, description length and features with review counts to show what makes a product page perform.
View analysis -
Read customer sentiment from reviews
Analyses hundreds of thousands of reviews across top products to show what customers love, what they complain about, and how to respond.
View analysis
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Improve inventory with demand signals
Uses review volume as a demand signal to find popular products, seasonal patterns and where stock should move.
View analysis -
Find underperforming outlets before revenue drops
Scores 70 outlets on recent sales, flags red and yellow outlets with the revenue at risk, and checks whether products or seasonality explain it.
View analysis -
Spot seller monopolies by category
Finds the sellers that dominate each product category, using ratings and reviews.
View analysis -
Build a product recommendation system
Cleans and merges a large grocery catalog, then explores categories, brands and pricing to recommend related products.
View analysis -
The cocoa market, unwrapped
Connects cocoa origin, quality ratings and flavour notes to show what separates the best-rated chocolate.
View analysis
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Social media public opinion
Cleans and deduplicates hundreds of posts, then measures sentiment and the themes driving it.
View analysis -
Cracking the code of student success
Explores 1,000 students' results to see how background and preparation shape outcomes.
View analysis -
Age vs performance in FIFA data
Analyses 17,000+ players to show how ratings rise, peak and fall with age.
View analysis -
Heart strain by age and sex
Explores a 918-record heart disease dataset, handling bad values, to compare risk patterns across groups.
View analysis
Trust
Safe for your ad budget. Ready for your security review.
Security
SQLShield blocks unsafe queries
Every database query is checked. Only reads get through.
Row-level access on your data
Set a rule once, like “Priya sees only Dept 5.”
Accuracy
Computed, not generated
Every number comes from SQL or Python you can open.
Remembers your definitions
Define CAC once, and every later answer uses it.
The same answer every time
Save an analysis as an app and rerun it on fresh data.
For your security team
Read the security details →- Your data is not used to train AI models.
- Connector tokens and credentials are encrypted at rest.
- Every change is logged with who approved it, and every question stays in chat history.
- Use Terno Cloud, the desktop app for Mac and Windows, or deploy it in your own AWS account.
More on governance.
Compare
Dashboards, chatbots, spreadsheets, or Terno?
| Capability | Terno | Dashboards Connectors and BI | ChatGPT / Claude On their own | Spreadsheets Exports |
|---|---|---|---|---|
| Answers a brand-new question in plain English | Only pre-built views | – | ||
| Reads live data from your ad accounts | Can't see them | Manual export | ||
| Combines ads with your store, CRM or warehouse in one answer | Needs a pipeline | – | By hand | |
| Shows the sources and code behind every number | Some tools | – | Formulas only | |
| Nothing to build before the first answer | Setup and modelling | Manual every time | ||
| Makes Google Ads changes, after you approve | Some tools | – | – |
Pricing
Simple, transparent pricing.
Every plan includes the core AI analytics, with no hidden fees. Everyone gets $20 in free credits on signup. You only pay when you need more.
Starter
For individuals and small teams trying Terno out.
Free
Start free- $20 free credits on signup
- Unlimited connectors
- Unlimited access to marketing intelligence platform and multichannel analytics workflows
- Email support
Professional
For growing teams with advanced data science needs.
$39 / month
Buy now- Everything in Starter
- $39 in monthly token credits included
- Shared chats & collaboration
- Priority email support
Enterprise
For large organizations with complex requirements.
From $199 / month
Contact sales- Everything in Professional
- Dedicated infrastructure & deployment
- On-premise & private cloud support
- Custom integrations & configurations
- 24/7 support with custom SLA
FAQ
Frequently asked questions.
Quick answers about data sources, accuracy, security and pricing.
What is Terno AI?
Terno AI is an AI marketing analyst. It connects to Google Ads, Meta Ads, Google Analytics 4, Google Search Console, YouTube, Shopify, Salesforce and SQL warehouses such as Snowflake and BigQuery, answers marketing questions in plain English, and shows the data and code behind every number.
Which marketing platforms does Terno connect to?
Terno connects to Google Ads, Meta Ads (Facebook and Instagram ads), Google Analytics 4, Google Search Console, YouTube, Shopify and Salesforce, plus Snowflake, BigQuery, Databricks, PostgreSQL, MySQL, Oracle and CSV files. LinkedIn Ads, HubSpot, Amazon Ads, Instagram and Google Sheets are coming soon.
How is Terno different from Supermetrics or Funnel?
Supermetrics and Funnel are best known for moving marketing data into dashboards, spreadsheets and warehouses. Terno starts from the question instead: connect your accounts, ask in plain English, and Terno pulls the data, does the analysis and shows its work. There is no destination or pipeline to set up first, and one answer can combine ad data with your own database.
How is Terno different from asking ChatGPT or Claude?
On their own, ChatGPT and Claude can't see your ad accounts, so they can only work with what you paste in. Terno reads live data from your connected accounts, computes the answer by running code, shows the sources it used, and remembers your team's metric definitions. You can also use Terno from inside Claude and ChatGPT over MCP.
How do I know Terno's numbers are right?
Every answer is computed by running code against your data, not written from the model's memory. Each answer shows which accounts and date ranges it used and the code that produced it, so you or an analyst can check it before acting.
Can Terno make changes to my ad campaigns?
Yes, in Google Ads, and only with your approval. Terno can pause campaigns, change budgets and bidding, add keywords and negative keywords, and create ads. Changes are off by default, an admin enables them per ad account, and Terno asks for confirmation before each one. All other sources are read-only.
Can Terno send scheduled marketing reports?
Yes. Save an analysis as a reusable app, then schedule it daily, weekly, monthly, quarterly or yearly. Terno emails the results with Excel, CSV or chart attachments.
Does Terno work in Slack, Microsoft Teams, Claude and ChatGPT?
Yes. Mention Terno in Slack or Microsoft Teams and the answer arrives in the thread. Claude, ChatGPT and other MCP clients can connect to Terno too; ad platform access over MCP is currently in preview.
Does Terno work for agencies?
Yes. Terno supports Google Ads manager accounts, lets you choose which client accounts each connection can use, and can send each client a scheduled report.
Is my marketing data secure with Terno?
Terno only reads your data by default. Google Analytics, Search Console, YouTube, Meta Ads and Shopify connect with read-only permissions; Google Ads has no read-only permission, so Terno keeps changes off there until an admin enables them. Queries are limited to the accounts you choose, and SQLShield blocks anything other than read-only queries on databases. You can use Terno Cloud, the desktop app for Mac and Windows, or deploy it in your own AWS account.
How long does it take to set up Terno?
A few minutes. Sign in with Google, Meta or Salesforce, or connect your database, choose the accounts Terno may use, and start asking. You don't need a data warehouse or a pipeline.
Is there a free plan?
Yes. Terno has a free plan with included usage and no credit card required. Paid plans add more usage, collaboration and enterprise deployment options.
Contact
Talk to our team.
Have a question, need a demo, or want help with onboarding or pricing? Send us a message and we'll get back to you shortly.
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Email
reachus@terno.ai - Phone
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Phone
+1 (412) 568-3901 - Address
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Address
9450 SW Gemini Dr, PMB 90168, Beaverton, Oregon 97008-7105, United States
Ask your first marketing question in minutes.
Terno is the digital marketing copilot that answers from your live Google Ads, Meta Ads, GA4, Salesforce and database data, and shows its work. Free to start, no card required.