Where Shoppers Drop Off: An E-Commerce Funnel Analysis Powered by TernoAI
Introduction: Understanding the Digital Shopper Every e-commerce business thrives on one core journey: users view a product, add it to their cart, and—ideally—complete the purchase. But somewhere along that path, a significant portion of shoppers fall off. My goal was simple:Identify where shoppers drop off and why. Instead of writing SQL or stitching together dashboards, […]