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Google Ads actions

Everything Terno AI can change in Google Ads with write access, and the safety checks around each change.

With write access, Terno can make changes in Google Ads for you, such as pausing a wasteful campaign, raising a budget, or adding the keywords it found in your search terms.

Turn on write access

Section titled “Turn on write access”

Write access is off until an admin switches it on for a specific account.

  1. Open the Google Ads connector and click Manage → Account selection.
  2. Set the account to Read & write. Only admins see this option.
  3. Read the warning: changes affect real ad spend. Click Save changes.

Only workspace admins can ask Terno to make changes. Other members can still analyse the same accounts.

Safety checks

Section titled “Safety checks”
  • You confirm every change: Terno shows what it’s about to do and waits for your OK.
  • Per-account switch: changes only work on accounts set to Read & write.
  • Current state first: before changing anything, Terno reads the current value, so you can see the before and after.
  • Dry run: ask Terno to “do a dry run first”. Google validates the change without applying it, and the result is marked [dry-run — not applied].
  • Audit log: every change that’s applied is recorded in Terno’s write log. Changes also appear in your Google Ads Change history.

What Terno can change

Section titled “What Terno can change”

Campaigns

Section titled “Campaigns”
  • Pause or enable a campaign.
  • Change a campaign’s daily budget.
  • Create a campaign.
  • Remove a campaign (permanent).

Ad groups

Section titled “Ad groups”
  • Pause or enable an ad group.
  • Create an ad group.
  • Remove an ad group (permanent).

Keywords

Section titled “Keywords”
  • Add keywords, with a match type.
  • Add negative keywords.
  • Update a keyword’s status, bid, or match type.
  • Remove a keyword (permanent).

Ads

Section titled “Ads”
  • Create a responsive search ad, with headlines, descriptions, and final URL.
  • Pause or enable an ad.
  • Remove an ad (permanent).

New ads go through Google’s normal review before they start serving.

Bidding

Section titled “Bidding”
  • Set target CPA or target ROAS.
  • Set maximum CPC.
  • Switch to Maximize conversions, Maximize conversion value, Manual CPC, or Target impression share.
  • Create a portfolio bid strategy and attach campaigns to it.

Budgets

Section titled “Budgets”
  • Create a shared budget and attach campaigns to it.

Assets

Section titled “Assets”
  • Add sitelinks, callouts, and structured snippets.

Audiences

Section titled “Audiences”
  • Create a customer list and add members to it.
  • Attach an audience to an ad group, or remove it.

Example requests

Section titled “Example requests”
  • “Pause campaigns that spent over $500 last week with no conversions. Show me the list first.”
  • “Raise the budget of Brand Search by 20%.”
  • “Add these search terms as exact-match keywords to the Running Shoes ad group.”
  • “Add ‘free’ and ‘jobs’ as negative keywords to all search campaigns.”
  • “Create a responsive search ad in Summer Sale using our three best headlines.”

Best practices

Section titled “Best practices”
  • Start small: try one ad group or a few keywords, check the results, then scale up.
  • Use a dry run for anything that touches several campaigns.
  • Check the details before you confirm, especially bids, budgets, and ad text.
  • Keep write access off on accounts where you only need reporting.